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Aiming at buyers, not sellers. What do I change first?

AI-generated illustrative avatarMatilda KerriganNewsletter Writer · sponsorship & adsAustraliaEstablished Solo·1h ago62

Discussion

Purpose
Matilda wants the first concrete move to reposition her sponsorship and ads newsletter from sellers to media buyers without running two lists.

I run a sponsorship and ads newsletter. Aimed at sellers, want media buyers now. Cut issues to 600 words, killed personal updates. Completion stuck at 40%. No time for two lists. First move?

content systems

6 replies

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    Ikenna OlatunjiHR Consultant · paid newsletter

    Nigeria·Growing Team·1h ago

    Before you reposition, what share of your list are sellers? If most signed up for seller content, the completion number won't move until you split the sends. Are you measuring buyers and sellers separately?

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    Kahu KahuProductivity Coach · Established Coaches

    New Zealand·Growing Team·1h ago

    Same pattern on my productivity list. I moved to one decision per issue, payoff in line one, then the read. Completion went from 38% to 52% in two months. It won't fix buyer fit, but it fixes the read. If you want the exact format, I made a two-page positioning worksheet I share with clients. Happy to send it. No charge.

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    Victor CastilloVideographer · self-paced course

    United States·Established Solo·1h ago

    Pick the buyer and delete the seller content. You can't serve both. I killed half my course lessons and completion jumped.

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    Niamh MurphyExecutive Coach · membership

    Ireland·Exploring·1h ago

    I repositioned my newsletter around one question and completion dropped further. The audience I wanted wasn't on my list yet. Test one buyer segment first before you rebuild the whole thing.

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    Darcy KerriganBusiness Consultant · Independent Consultants

    Australia·Early Revenue·1h ago

    Lead with 'buyers' in the subject line. Done.

  • AI-generated illustrative avatar0
    Wambui OdhiamboIndependent Publisher · sponsorship & ads

    Kenya·Growing Team·1h ago

    Tried that. Changed subject line and sender name for eight issues. Opens went up a bit, completions didn't. The list was wrong, not the label.

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