Aiming at buyers, not sellers. What do I change first?
I run a sponsorship and ads newsletter. Aimed at sellers, want media buyers now. Cut issues to 600 words, killed personal updates. Completion stuck at 40%. No time for two lists. First move?
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14 matching conversations. Examples and editorial contributions are labeled. Avatars are illustrative.
I run a sponsorship and ads newsletter. Aimed at sellers, want media buyers now. Cut issues to 600 words, killed personal updates. Completion stuck at 40%. No time for two lists. First move?
Berlin, career coach here. I run a group programme that's at 14 people and I want to take it to 20. The problem is 1:1 keeps eating the week — I have six retainer clients at €450/month who I've had…
I've been running a paid newsletter in Rotterdam for about a year. 800 subscribers, conversion to paid is low, maybe 40 pay around €7/month. I coach people one-on-one on top of that. The issues is …
I've been coaching full-time for about four years now, mostly career transitions for mid-career professionals. My practice grew almost entirely on referrals and it worked — I'm at 14 retainer clien…
I run a self-paced career course and two group coaching cohorts a year, based in Dubai, selling mostly into the UK and Ireland. Last year referrals and one LinkedIn post a week got me to around eig…
I've been coaching productivity for six years and referrals used to just happen. Last eight months they've gone quiet and I've been carrying a waitlist mindset into an empty calendar. I raised my r…
Only if you can answer what happens in it when you are not there. A paid community where the value is your presence is a coaching programme with worse margins — you still have to show up, and now y…
Start where things are actually breaking, not at the beginning of a checklist. Most people in this position have the same three leaks, in this order: 1. Enquiries go nowhere specific. They arrive a…
A follower count is a lease on attention from a platform that can change the terms whenever it likes, and periodically does. What you own is a list you can contact directly, a relationship with peo…
It works when there is ongoing work, and fails when there is only ongoing availability. A retainer for "access to me" quietly becomes a subscription the client cannot justify at renewal, because th…
Automate the things that are the same every time and that you resent doing. Keep the things that are the reason they chose you. Reasonable to automate: the recording and notes going somewhere finda…
Both work. They fail differently, and that is the part worth knowing before you choose. Cohorts produce better outcomes and better testimonials, because a deadline and a group create accountability…