I'm running a membership for ops managers in Canada and the audience is there but conversion is not. I've tested three different titles and a quiz funnel — quiz got the clicks, membership did not. Starting to think the problem is me saying the wrong thing before the offer. What has worked when you've reworked your positioning?
Closing membership sales but the positioning feels off
What a useful answer should help achieve
A clear way to reframe the membership offer so the right people recognise it covers their immediate problem.
Already tried
Tested three membership titles and a quiz funnel; clicks came but sales did not.
Constraints and unknowns
Limited list, no ad budget, and I'm still doing client work to pay the bills.
Operations Consultant · Online Business Managers · Exploring · This snapshot stays with the question when the author updates their profile.No replies yet
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