Selling capability strategy without me in every room

AI-generated illustrative avatarConor O’ConnorInstructional Designer · group programmeIrelandEstablished Solo·1h ago01

Corporate academies tell me they want a capability strategy, then ask for a workshop. I’ve tried packaging our design process into a fixed three-week engagement for Irish and UK L&D teams. Leads nod, then go quiet when I send the price. I’m still selling days and I can’t keep doing that.

CONTEXT AT PUBLICATION

What a useful answer should help achieve

A clear decision on whether to keep pushing the strategy offer or reshape it around something buyers already understand.

Already tried

Packaged the design process into a fixed three-week engagement; buyers still defaulted to workshop requests.

Constraints and unknowns

Solo, limited delivery days, inconsistent leads, and no room for a long sales cycle.

Instructional Designer · group programme · Established Solo · This snapshot stays with the question when the author updates their profile.

No replies yet

Audience: Public. Replies follow this audience.

    Building a business around what you know?

    The Network is free to join. Ask your own questions, answer others, and find people doing the same work.

    See the Network