I keep circling productizing my frameworks because I want time back, but my membership audience is broad and I know it. I tried turning one workshop into a paid self-paced offer—sold a handful to current members, then nothing. Has anyone productized first and let the niche come after, or am I about to burn another quarter?
Can I productize before I have a niche, or is that backwards?
What a useful answer should help achieve
A go/no-go rule for productizing broad IP without another failed launch.
Already tried
Turned an existing workshop into a self-paced offer; a few members bought, then sales stopped.
Constraints and unknowns
Broad audience and no clear niche; limited time to build before client work pulls her back.
Marketing Strategist · membership · Growing Team · This snapshot stays with the question when the author updates their profile.No replies yet
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