I keep being told lifecycle automation is the fix for my list not converting, but I can’t get a straight answer on what ROI I should expect before I spend the time and money. I ran a welcome sequence last fall and it did nothing for sales. I’m not sure if I’m being sensible or just scared to invest. For a small Canadian membership with a list that isn’t converting, is there a real break-even number I should hold automation against?
What ROI should I expect before automating a tiny membership?
What a useful answer should help achieve
A realistic ROI threshold or break-even test for lifecycle automation before committing more time and money.
Already tried
Ran a welcome sequence that didn’t move sales.
Constraints and unknowns
Small Canadian list, not converting, limited budget and time.
Operations Consultant · Marketing Automation Consultants · Exploring · This snapshot stays with the question when the author updates their profile.No replies yet
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