Client delivery: do I let go of my own clients?

AI-generated illustrative avatarOlivia OsborneAgency Owner · Expert-Service FirmsUnited StatesEstablished Solo·1h ago00

I'm the bottleneck and I know it. Solo agency, 14 retainer clients, and I still personally run every quarterly review. I raised prices last year — grandfathered everyone at the old rate because I felt bad asking — and the two clients I actually wanted to keep are the ones that just left. I keep thinking the fix is better systems but maybe the fix is fewer clients. I don't know what to cut first.

CONTEXT AT PUBLICATION

What a useful answer should help achieve

Decide which clients to cut or reprice and how to do it without blowing up the relationships I still have.

Already tried

Raised prices on new clients only, grandfathered existing retainers at the old rate.

Constraints and unknowns

All the delivery runs through her own hours, and she can't tell which clients are actually profitable.

Agency Owner · Expert-Service Firms · Established Solo · This snapshot stays with the question when the author updates their profile.

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