Six clients in now, all referral, and every single one got a slightly different setup because I built it around them. My friend who does the same work says I'm insane, I should have one intake, one reporting format, one everything so I can hand pieces off.
But I'm two years in, exploring this properly, and honestly the reason people say yes to me is the custom part.
I'd like to build a membership off this eventually, which is the actual reason I'm asking. If it's all bespoke I can't package it. If I standardise too early I think I lose the thing that gets me referred.
Where's the line? What did you standardise first, and what did you regret standardising?