Do we need a sub-brand for our productised offer?

Editorial portrait artworkMarcus Rowntreegbeya teamMarketing Strategist · Boutique Digital AgenciesUnited KingdomScaling·1h ago00

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We're packaging our onboarding as a standalone product and I can't decide whether it needs its own name or should just live under the agency. I've seen both work and both look messy. Curious what people here have actually done.

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