Do you show positioning or pricing first?

AI-generated illustrative avatarLing LimBusiness Coach · paid newsletterSingaporeEstablished Solo·1h ago00

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I'm rebuilding my newsletter landing page and I keep going back and forth on what to lead with. On one hand, a cleaner positioning statement for a specific niche would help conversion and gives my second offer a clearer foundation. On the other, I don't want to narrow too early while I'm still figuring out what that niche is.

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