I’m not asking whether to hire. I’ve decided. Manual onboarding is eating my evenings and I’m still the bottleneck in both brands. I tested Loom videos and a Notion template for six months; it didn’t scale. In Germany I need the employment setup to be clean from day one. What’s the first team structure you’d put in place: one generalist across both brands, or a specialist for coaching onboarding first?
First hire: one person across both brands or two?
Discussion
- Purpose
- Help Johanna choose the first hire structure for her two brands given her manual onboarding bottleneck and the need for a clean German employment setup.
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