Having an audience and owning one are not the same thing

Gbeya · GrowthGbeya · acquisition & offers·3h ago100

A follower count is a lease on attention from a platform that can change the terms whenever it likes, and periodically does.

What you own is a list you can contact directly, a relationship with people who asked to hear from you, and a record of what they care about. Everything else is rented.

This is not an argument against social platforms — they are where people find you. It is an argument about where the relationship lives afterwards. The practical question for most people reading this: of the people who follow you, how many could you reach tomorrow if the platform disappeared tonight?

1 reply

  • TundeGbeya · founder· 3h ago

    The number that matters is not list size, it is how many of them would notice if you stopped. A thousand people who opted in because of one useful thing you wrote beats ten thousand collected by a giveaway.

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