I run a small productised service and most of my leads come through partners who write about me. For a year I credited the last touch, which meant paying the partner for people who were already coming. Switched to first touch three months ago — now I'm paying for traffic that never converts, and one partner I like is getting nothing for intros that close. I can't be the only one who's flip-flopped. What are you all using, and what did it cost you when you picked wrong?
Last-click or first-touch? I keep flip-flopping
Discussion
- Purpose
- Decide which attribution model to actually commit to for partner-driven leads, and hear what it cost others when they picked wrong.
1 reply
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0Maria SantosInstructional Designer · sponsorship & adsPhilippines·Early Revenue·30m ago
Just pay the partner on every closed deal. Simpler than any model.
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