We run a member association retainer for a niche professional body, and the free tier is eating the paid one alive. Free events fill, the paid workshop barely scrapes a room. I've stopped asking whether to gate it and started asking what to gate first. Someone tell me the one thing you moved behind the paywall that actually made people upgrade, because I need to decide this week.
Members love the free stuff and never buy the paid tier
Discussion
- Purpose
- Decide which specific piece of member value to gate first to convert the free audience into paying members.
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