I've been circling a second offer for months and decided to just test one instead of designing the perfect thing. Ran a two-hour paid online workshop on shooting better video with your phone, €45 a head, capped at 12. Got 7 sign-ups from one email to my course list. The plan was to pitch a bigger paid course at the end. I didn't pitch in the end, it felt wrong. But the questions people asked told me more than a survey would have.
Ran a paid intro workshop as a test for offer #2
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