I run a group programme for a professional association in Belo Horizonte. Renewals are 61% this year, down from 74% two years ago. I added monthly workshops, a resource library, a WhatsApp group. None of it moved renewal conversations. I’m solo and follow-up is my weakest point, which makes this feel worse. Where do I start finding what members actually value?
Renewals dropped to 61% and I don’t know what members actually value
What a useful answer should help achieve
A practical way to learn what members would actually pay to keep, without building more unused content.
Already tried
Added workshops, resource library, WhatsApp group; renewal follow-ups.
Constraints and unknowns
Solo, weak follow-up, no budget for research or consultants.
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