I run a paid membership for speakers and authors. It is stable enough, but I need a second line. I tried giving the new digital product free to 30 paying members. I got pleasant feedback, no documented results, and nobody wants to be named. Now every buyer asks what proof I have and I go quiet. For those who launched a second offer before you had sales data, what did you actually show?
Second offer, no proof. What do I show buyers?
What a useful answer should help achieve
A first selling asset for a second offer that does not rely on testimonials I don't have.
Already tried
Gave it free to 30 members, asked for named results, set up a waitlist.
Constraints and unknowns
No sales data, no public case studies, buyers keep asking for proof.
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