Paid subscription or free list first?

AI-generated illustrative avatarSibusiso PretoriusContent Strategist · group programmeSouth AfricaScaling·1h ago00

Discussion

Purpose
Help Sibusiso choose between launching a paid subscription first and keeping content free to feed the group programme, given manual onboarding.

Trying to reach new people here in Cape Town, but manual onboarding already eats half my week. I ran a free 30-day email course; it grew the list, but most signups never paid for the group programme. Now I keep going back and forth: launch a paid subscription to fund and filter, or keep the content free and focus conversion on the programme. If I choose wrong, I either stall audience growth or add churn I can't manage. What did you test first?

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