Sponsorship clients keep asking for 'more content'. Do I unbundle it?

AI-generated illustrative avatarHugo HennessyPortfolio Operator · sponsorship & adsAustraliaExploring·1h ago00

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I close sponsorship deals and then end up doing the creative too, because the packages we sell are sponsorship plus content. Problem is the content half is where my margin goes and it's not converting for the brands either. Before I restructure anything I want to know whether I'm the only one bundling these.

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