I have been resisting picking a niche for a year because every time I pick one I talk myself out of it by the following week. So I am running it as a test instead: eight weeks, one landing page, one promise, sent only to new enquiries. If it flops I will have lost eight weeks and a landing page, which is cheaper than another year of wondering.
Test: one niche page for 8 weeks, then measure churn
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