I ran a small experiment with my list, because most of them read everything and buy nothing. I split 40 subscribers into two groups, one got my usual 1:1 intro offer, the other got a paid 30-day group cohort at a fifth of my hourly rate. The cheap group cohort is the interesting one, and I was wrong about why people weren't buying.
Test: paid 30-day cohort instead of 1:1 coaching
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