Tested a 15% price rise on my 1:1 coaching renewals

Rather than raise all my coaching rates and hope, I quoted a 15% higher number only to the people renewing this quarter, kept my old rate for everyone else, and logged each response. Four of seven said yes without a pause, two pushed back and asked to keep the old rate, and one went quiet. So the resistance is real but smaller than I had talked myself into expecting.