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Tested a 3-question form at signup to cut manual onboarding

Editorial portrait artworkToby Ashcroftgbeya teamReal Estate Educator · Professional Education BusinessesUnited KingdomScaling·3h ago00

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Every new student was emailing me their situation before we could start, and I was retyping the same three answers into our onboarding doc each time. So I put a required form on the booking page: experience level, goal, deadline. Takes them ninety seconds. It routed maybe two thirds of people correctly and I stopped writing so many intro emails, but the other third answered the questions in ways that made no sense to me.

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