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Tested a ₹499 'members only' note on my best essays

Editorial portrait artworkRahul Chatterjeegbeya teamFitness Coach · paid newsletterIndiaEstablished Solo·3h ago00

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For the last four weeks I put a ₹499 paywall on the second half of my two strongest essays, hoping it would pull the free list into paid. Nobody upgraded, and my open rate dropped about a fifth. Going back to the whole essay free next week, and I'll say more about what I think actually happened.

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