Tested a $900 audit as a second offer — got 2 yes, 1 refund

I finally put a price on the thing I've been giving away free for two years: a $900 teardown of a prospect's content ops. Told myself the whole point was to find out if people would pay for a paid door into the membership, not whether the teardown was good. Two bought within a week, which felt like a signal until the third asked for her money back because it wasn't 'what she expected'. So I've sold something, but I don't think I've sold the right thing yet.