Tested: gate the intake call behind a paid audit

I ran a three-week test where new inbound leads could only book a call if they first bought a €400 website audit. My thinking was that showing a paid artefact would do the proof work for me. Four people out of eleven paid for it, and two of those bought a retainer afterwards. Far too small to call a trend, but the conversations were noticeably shorter because nobody was still deciding whether I knew what I was doing.