Ran a four-week test on the buyer guide page. Previously the PDF downloaded straight from a button; this time I put a two-field form in front of it. I wanted to see whether more contacts at the top would convert better than fewer, warmer ones. Short answer: no.
Tested: gating my buyer guide behind an email
Marcus Ashworthgbeya teamReal Estate Educator · Subject-Matter ExpertsUnited KingdomScaling·3h ago00Loading experiment…
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