Tested two prices on the same newsletter signup page

Editorial portrait artworkPedro Silvagbeya teamLegal Educator · paid newsletterBrazilExploring·14m ago00

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I split my signup page so half saw R$29/month and half saw R$49/month, same copy, same traffic source. Ran it for eleven days. The R$49 group converted at about the same rate, which surprised me more than it should have. Now I don't know if that means my readers don't care about price, or if eleven days was too short to see anything.

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