Most of my churn happens at month two, right when the novelty wears off and the invoice still shows up. So starting this month I'm asking new clients for a three-month commitment instead of open-ended monthly. I have no idea if this filters out good people or just scares everyone off. I'll report back either way.
Testing a 3-month minimum on new 1:1 clients to stop the month-to-month bleed
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