Testing a free intro workshop as a path into the paid course

Editorial portrait artworkKahu Rawirigbeya teamAuthor & Educator · AuthorsNew ZealandGrowing Team·2h ago00

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I run an eight-week author business course and conversion from my email list has been flat for months, so I wondered if people just couldn't see what they were buying. Ran a free 90-minute workshop on protecting your book rights, then pitched the course at the end. Sold six seats from forty-one attendees, which is roughly what I get from the plain email sequence anyway. So price or visibility wasn't the thing holding people back.

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