I keep telling freelancers to sell an audit before they sell a retainer, so I figured I should take my own advice. Put a R2,500 two-hour 'where your quoting leaks money' audit next to my coaching package and offered it to the last five people who asked about 1:1. Two took it. Both said the price felt low, which I did not expect.
Testing a paid audit as the second offer — first five calls
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