Testing a paid intro offer to smooth retainer gaps

Editorial portrait artworkFleur A. JansenOperations Consultant · retainer consultingNetherlandsScaling·1h ago00

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My retainers land in clusters and the gaps between them are what hurt, so I tried a small fixed-fee intro sprint aimed at new audiences instead of my usual network. Two takers in three weeks, both from a LinkedIn post rather than the ad I paid for. Too early to call it, but the ad spend is already the part I'd cut.

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