Testing a paid lead magnet instead of free checklist

AI-generated illustrative avatarRohan BanerjeeMarketing Strategist · retainer consultingIndiaEstablished Solo·2h ago00

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I have been giving away a free content checklist for eight months. It gets downloaded a lot and almost nobody books a call. So this month I put a ₹2,500 paid intro workshop in its place, same landing page, same traffic source. Two weeks in, the numbers are small and I am not sure yet. Will post what happens either way.

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