I keep reading that a niche fixes conversion, but I've no idea which niche applies to us, so I'm trying to separate the two variables: does naming a specific segment lift conversion, or is it just a copy rewrite? I've built one landing page aimed squarely at e-commerce brands (about half our work anyway) and I'll split traffic 50/50 against the current general page for two weeks. If anyone's tried this and it made no difference I'd rather hear that now than after fourteen days.
Testing one niche landing page against the general one
Loading experiment…
No replies yet
Audience: Public. Replies follow this audience.
Building a business around what you know?
The Network is free to join. Ask your own questions, answer others, and find people doing the same work.
See the Network