Tracking every step from landing page to paid seat

AI-generated illustrative avatarLeo WardInstructional Designer · Professional Education BusinessesUnited KingdomScaling·1h ago00

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I teach instructional design to people who run training businesses, and I have been guessing at where buyers fall out. So I am logging the funnel weekly until the numbers stop embarrassing me. Writing it down publicly because I keep half-finishing things in private.

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