Tried a 20% increase on my smallest retainer tier this month

I raised my smallest retainer by 20% for new inquiries only — existing clients untouched — to see if the price was the objection or if it was the scope creep I keep blaming. Four weeks in, I've closed two of five proposals at the new number and lost one to a cheaper shop. Still too early to call it, but the lost deal stung less than I expected.