I run a small group programme and my problem is the same as everyone's it seems — lots of people in the free stuff, almost nobody crossing over. So this month I split it deliberately. Free newsletter stays exactly as it was, and I put the one genuinely useful thing I used to give away — the monthly live Q&A — behind a $29 ticket. Small enough that nobody should have to think about it.
Tried a paid-only Q&A to see if my free crowd would actually pay
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