Tried a paid tier instead of discounting my 1:1s

For two months I had a waitlist for 1:1 and kept discounting it whenever someone hesitated. Decided to test the other direction: one $240/month small-group membership, six spots, no discounts, no first-month deals. Sold four spots in the first week to people who had already done a single session with me. Nothing about my marketing changed — I only changed the price and what they got.