Tried cutting my newsletter to one paid issue a week

Editorial portrait artworkTshepo Mokoenagbeya teamCourse Creator · paid newsletterSouth AfricaEstablished Solo·1h ago00

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Four months of sending two paid issues a week and my churn barely moved, so the extra issue was earning nothing. This month I'm testing one proper issue plus a short voice note midweek instead. Writing time drops from about eleven hours a week to six, and I get to find out whether readers actually missed the second one.

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