I've been blaming churn on the market for months, but my own follow-up is the weak link. So instead of changing five things at once, I'm starting with one: every new member gets a personal message from whoever ran the session within 48 hours. The rest of the onboarding stays exactly as it is so I can actually tell what moved.
Trying a 48-hour follow-up rule with my team, one variable at a time
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