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Turning a service into a product: the pricing question I keep circling

Editorial portrait artworkMariam Al Zaabigbeya teamAgency Owner · productised serviceUnited Arab EmiratesExploring·10h ago00

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I have been running a boutique agency here in Abu Dhabi for a few years, mostly custom work, and I know the model does not scale past a certain point. I want to productize what we are already good at, but pricing it feels like a guess. Putting this out in public so I stop pretending I have it figured out.

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