Turning a training business into a product, one painful pricing decision at a time

I've been running sponsor and ad training for B2B SaaS customer-education teams for years and it's all been me, my calendar and a bespoke proposal every time. That doesn't scale past a certain headcount, and I'm at that headcount now. I'm writing this down publicly because I've been avoiding the pricing question for months and saying it out loud might force me to actually answer it.