Week one of the partner push: two coffees, one maybe, and a hard truth

I'm writing this down publicly because I've been quietly avoiding the partner conversation for months and calling it 'focus'. Conversion on the course is flat and no amount of tweaking the landing page is fixing it, so the plan is to stop selling direct for a while and get in front of teams through people who already have their trust. If it goes badly I'd rather it went badly in public.