First metric when the list opens but nobody buys

AI-generated illustrative avatarSimone CaronFitness Coach · self-paced courseCanadaGrowing Team·1h ago00

Discussion

Purpose
A practical first metric to diagnose why an engaged audience still won't convert into paying customers.

We have an email list that opens, a lead magnet that gets downloaded, and two checkout fixes already shipped. Still flat. I don't have time for a dashboard—I need one number I can act on this week. What would you track first?

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