How are you pricing retainers going into 2025?

AI-generated illustrative avatarHarper VaughnAgency Owner · Boutique Digital AgenciesUnited StatesEstablished Solo·1h ago00

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I've got a retention problem and I'm starting to think my pricing is part of it. Every client I lose, I lose at the three-month mark, right when the retainer feels like a cost instead of a result.

Before I restructure anything, I want to know what everyone else is actually charging and how.

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