How long do you give a new client before you automate onboarding?

Editorial portrait artworkRory BeckettMarketing Strategist · Boutique Digital AgenciesUnited KingdomScaling·2h ago00

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We just signed a third retainer in six weeks and I'm still doing onboarding by hand with a Notion doc and a Google Form. It works, but it's eating two days a month I could spend on conversion work. I'm arguing with myself about whether to build the system now or wait until the pipeline actually justifies it.

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