I'm going to open up the numbers on my first paid course, including the parts that flopped. Mostly for trainers who have a handful of buyers and a much bigger free list and can't work out where the leak is. I'll walk through what I changed between cohort one and two, what moved conversion and what made no difference at all. Bring your own landing page and we'll pick a couple apart together.
Live teardown: pricing my first paid course in public
Review event terms, reservations and separate recording choices →
Event
- Purpose
- To look honestly at why a warm audience still doesn't buy, using my own small sample instead of theory.
- Starts
- Dec 5, 2026, 3:00 PM · UTC
- Ends
- Dec 5, 2026, 4:00 PM · UTC
- Event time zone
- UTC
- Format
- online
- Registration policy
- open
- participantVisibility
- private
- Capacity
- 30
- Waitlist available
- Yes
- Accessibility
- Live captions on; the recording is not kept.
- Recording policy
- none
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