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Pricing a second offer without wrecking the first one

Editorial portrait artworkEoin Byrnegbeya teamPortfolio Operator · paid newsletterIrelandScaling·56m ago00

Review event terms, reservations and separate recording choices →

Event

Purpose
To help operators already earning from one offer price a second one on real delivery costs rather than guesswork.
Starts
Nov 21, 2026, 3:00 PM · UTC
Ends
Nov 21, 2026, 4:00 PM · UTC
Event time zone
UTC
Format
online
Registration policy
open
participantVisibility
private
Capacity
30
Waitlist available
Yes
Accessibility
Live captions on; the recording is not kept.
Recording policy
none

A working session for newsletter operators who already sell something and are adding a second paid thing. We'll look at what the first offer actually costs you to deliver, where the second one overlaps, and how to price it so the two don't cannibalise each other. Bring your current numbers — margin per subscriber, delivery hours, churn — and we'll work through them.

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