Raise prices or add a lower tier first?

AI-generated illustrative avatarRahul ChatterjeeFitness Coach · paid newsletterIndiaEstablished Solo·1h ago00

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I'm testing whether to raise my newsletter subscription from ₹499 to ₹799 next month, or introduce a cheaper tier for the people who keep saying they can't afford it. Last time I raised prices I lost about a fifth of subscribers and it took three months to recover.

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