Sponsorship and ads for course creators: what I actually charge and why

Editorial portrait artworkCallum Rowntreegbeya teamLanguage Tutor · sponsorship & adsUnited KingdomEstablished Solo·1h ago00

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Event

Purpose
To help established course creators price and structure sponsorship and ad slots without underselling themselves or wasting their own hours on deals that don't pay.
Starts
Nov 8, 2026, 3:00 PM · UTC
Ends
Nov 8, 2026, 4:00 PM · UTC
Event time zone
UTC
Format
online
Registration policy
open
participantVisibility
private
Capacity
30
Waitlist available
Yes
Accessibility
Live captions on; the recording is not kept.
Recording policy
none

I've been running sponsored slots inside my courses for three years, and most people get this wrong by pricing on audience size instead of on what the sponsor actually gets. This is for anyone with a course or cohort who's been approached by a brand and had no idea what number to say. Bring your current offer and we'll work out what it's actually worth. No theory, just the rates I've charged and the ones I've turned down.

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